Our Colombiamoda 2023 collection and fashion show celebrated the sportswear aesthetics of the 80's and 90's, teamwork and the goals that become a reality when we come together.
The Unity 2023 runway show was a production created entirely by True's creative department:
a group of talents who worked for six months to materialize one of the most ambitious projects of the brand so far,
connecting the concept of the collection with each of the elements around it: from the invitations, the location and the music, to the styling and the campaign.
We got together with INDER, an organization dedicated to promoting sports in Medellín, to cast athletes from different sports to find
a new generation of talents who stepped onto a runway for the first time in our fashion show.
In this process we met nearly 200 athletes during 2 days to find the 40 talents that gave life to UNITY.
Additionally, we featured a Colombian soccer legend: René Higuita.
On July 25, we took over the Coliseo de Combate Guillermo Gaviria before the eyes of more than 2,000 guests who experienced this event we dreamed of for the city of Medellín.
UNITY came alive in front of of our entire community, partners, friends, clients and creatives,
who also joined us to celebrate this historic night at an after party.
Special thanks to Juan Rojas, Camilo Agudelo, Ana María Fandiño, their work teams, Punto 8 Audiovisual and all the people who helped us materialize UNITY.
Photos taken by: Camilo Camilo Caín, Santiago Alzate y Luiska Valderrama.
