We reunited with our friends from the Los Angeles cannabis collective Herb, to create 'Connected Souls,' our 420-themed collection with a message that knows no borders:
There is inspiration beyond stigma.
With that in mind, we'd like to take this date as an opportunity to reflect on the connections that are formed under responsible cannabis consumption: those we build with others, with our creativity, well-being, and above all: with ourselves.
We reunited with our friends from the Los Angeles cannabis collective Herb, to create 'Connected Souls,' our 420-themed collection with a message that knows no borders:
There is inspiration beyond stigma.
With that in mind, we'd like to take this date as an opportunity to reflect on the connections that are formed under responsible cannabis consumption: those we build with others, with our creativity, well-being, and above all: with ourselves.
As a result, we present a collection of 20 pieces that commemorate the celebration of 420, but also True and Herb's purposes: to promote freedom of expression and destigmatize cannabis consumption under the curation of experiences and products guided by responsible information.
This campaign is a glimpse into the bonds in which we find harmony when we slow down from the daily grind to connect with ourselves and the sensations offered by our surroundings.
Connected Souls. Photographed in Santa Marta,
Colombia by @teograph, April 2024.
